World Design Capital San Diego Tijuana 2024 – Copywriting & Localization
(Jan.— Dec. 2024)
Developed compelling, culturally attuned content for Spanish-speaking audiences along the border. As a Copywriter and Localizer, I ensured brand consistency while bridging languages through engaging binational storytelling.
Design Spotlight Series – Copywriting
Developed compelling copy for the Design Spotlight Series, a collection of 10 videos showcasing design innovators and creative leaders from the San Diego-Tijuana region. Crafted engaging narratives alliging with brand voice, ensuring clarity, accessibility, and cultural relevance across audiences.
Year: December 2024
Full series can be found: Here
World Design Capital 2024 – Website Localization & Copy Editing
Led the full localization of the official website into Spanish, ensuring cultural accuracy and brand consistency for a binational audience. Refined English content to align with the brand style guide, maintaining clarity, cohesion, and an engaging user experience across languages.
Year: February — April 2024
Website: Here